Posts tagged with 'brand journalism'
Producing content for a non-traditional publisher is hard. For a start, consumers still don’t trust content produced by non-traditional publishers. They see it as advertising and this is one huge hurdle in itself.
Having taken the jump from working in online journalism for traditional publishing houses two years ago, to working for a non-traditional publisher (Confused.com), it has been, at times, a challenge, though I do like a challenge.