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Posts tagged with Brand Journalism

How is brand journalism going? [Asia-Pacific case studies]

Not so long ago, there was some doubt about how well brands could manage content marketing and deliver fresh, original content on a regular basis.  

I mean, how much can be really be written about a credit card or life insurance?


The hard slog of brand journalism

Producing content for a non-traditional publisher is hard. For a start, consumers still don’t trust content produced by non-traditional publishers. They see it as advertising and this is one huge hurdle in itself.

Having taken the jump from working in online journalism for traditional publishing houses two years ago, to working for a non-traditional publisher (Confused.com), it has been, at times, a challenge, though I do like a challenge.