Posts tagged with Brand Perception

Four key traits of ‘human’ brands

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage?

Interestingly, it seems the one thing consumers will look for in the year ahead is a brand that sounds exactly like they do. In other words, emotional intelligence – i.e. the ability to empathise and engage like a human – will become the biggest consumer expectation of all.

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Four reasons you may need to rebrand your business

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.

It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. 

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How advertisers are being exploited by fake news sites

Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.

Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.

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