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Posts tagged with Brand Strategy

Can digital help Campbell's sell more soup?

Digital marketing has been used effectively by many brands, but can it help sell more soup?

Campbell Soup Company, which sells more than $7 billion of soup and related food products each year, is going to find out.


Are your social media staff too young?

Many companies have staffed their social media teams with Millennials, believing that members of younger generations who have grown up with social media platforms are in many cases better qualified to manage its use.

But is this a bad idea?


Social media beyond the buzz

I was asked the other day what I thought about Skittles' social media experiment and whether it would have lasting effects.

My response: I wasn't sure. The buzz seems to have died down. Certainly it's nowhere near the pitch that it was when we all first learned that Skittles.com had been turned into Twitter.