Posts tagged with Branded Communities

Why Facebook just doesn't cut it [infographic]

This infographic, from Get Satisfaction, argues that there is a gap between how customers want to engage with brands on social media, and how companies are actually using Facebook. 

It makes the case for branded communities built for customers... 

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Five success factors for branded online communities

Most major brands are hip to Facebook, MySpace and Twitter. And many have built up an impressive presence on the web's most popular social hangouts.

But some of the more adventurous brands have also experimented with self-hosted communities of their own. Unfortunately, a large portion of them fail. Amongst the causalities are communities started by some of the world's biggest brands, such as Coca-Cola and Wal-Mart.

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