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Posts tagged with Branded Search

Why is Google testing banner ads in search results?

I mentioned the testing of banner ads in my post on Google's search UI changes yesterday, but such a big change deserves more attention. 

In a nutshell, Google is testing banner ads on branded searches for 30 different advertisers, including Virgin America and Crate & Barrel. 

I've rounded up the views of several search marketers on the tests being carried out by Google...

How to measure branded search

How to measure branded search traffic in the 'Not Provided' age

Many SEOs spend a lot of time trying to improve rankings for non-branded search terms, for all sorts of reasons. We do this too, but I've always kept a very close eye on branded search volume.

When we launched this blog in 2006 one of our primary aims was to improve our overall share of search. Another was to move the key brand metrics in a favourable way, not least because a visitor who adds 'Econsultancy' to a search term is 8-12 times more valuable than somebody who doesn't include our brand in their query.

As such, branded search traffic is very important to us, but the horror show that is 'Not Provided' means that it is increasingly hard to track it. In fact, you will be appalled if you only look at your analytics data.

With this in mind, I thought I'd show you our numbers, and provide a workaround for you to try.