Posts tagged with Branded Tone Of Voice

Should you have a branded tone of voice in the social sphere?

Last year we looked into all aspects of how brands should approach social media while still maintaining brand identity.

One discussion I kept returning to was; how do brands articulate themselves on social media while staying 'on brand'? 

Every brand approaches social media in a different way and, as we grow into a new, more mature era of social, we learn there is no definitive right answer (although there are definitely a few wrong ones!)

So for this post I’ve gathered together opinions from four key brands (including first direct) to demonstrate how they walk the tightrope of being social and staying on brand. 

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