Posts tagged with Brands In Public

Brands in Public: forget brandjacking, it's really about value

Seth Godin is taking a lot of heat for Squidoo's new service, Brands in Public. To many, Brands in Public is little more than a brandjacking service. As my colleague Meghan Keane put it: "Give Squidoo $400 a month. Or your brand gets it."

In my opinion, the criticism being leveled at Brands in Public is justified but it has far more to do with value than brandjacking.

10 comments

Give Squidoo $400 a month. Or your brand gets it.

Controlling what people say about you on the web and in social media is an impossible task, but Seth Godin's Squidoo has a plan to help brands focus and filter their online reputation. For a price.

Starting today, Squidoo, the online community that allows users to create pages — "lenses" — on a variety of topics, has launched a service called Brands in Public, where it will create pages for brands populated with scraped content from blogs, Twitter, Facebook, news sites, forum posts and a whole lot of other places. 

If brands would like to control their content on said pages, they can. For $400 a month.

6 comments