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From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.
Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.
Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.
Thanks to all our contributors.
Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.
If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.
Over the last two years, BBC Worldwide has been turning Doctor Who from (simply) a gigantic British show into a truly global icon.
Julia Kenyon, Acting Chief Brands Officer, BBC Worldwide, spoke at the Festival of Marketing about how this was achieved and included some staggering stats about the brand’s performance at ComicCon 2015, its 2014 world tour and the 2013 50th anniversary.
Successful products and services are those with a definite point of view, those that avoid an identity crisis by knowing exactly what they're not.
Government Digital Service (GDS) has garnered much praise for its transparent and reasoned approach to design.
And whilst smaller organisations may not need ten principles (like GDS), those with a distinctive approach to digital experiences are gaining competitive advantage.
Here's a revealing case study, from a tech startup founded in 2011, that I think provides food for thought for any business creating new online services.
The relationship between brands and startups has never been cozier.
The internet has fundamentally changed the way brands connect with and market to consumers, and many brands increasingly look to young startups to help them understand what innovations are coming next.
Getting your brand right is one of the most difficult but potentially valuable parts of running a business.
In this post I’m going to take a look at some of the most powerful brands in the UK to see what makes them so effective and memorable.
Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa?
I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring.
Take a look..
Since Yahoo bought Tumblr in 2013 there's been an amount of controversy, or at least change.
Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).
Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.
Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I've rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.
See what you think.
This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.
As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products.
Read on for my top five developments (plus a dose of healthy rivalry)...
Anonymous apps are the latest craze. But what are they, and why are so many of them popping up?
First, of course, nothing online is guaranteed to be truly anonymous. Clever audience tracking, or just knowing which friend of a friend has the job they’ve talked about hating, means you can often trace content back to the original creator.
But the popularity of apps like Whisper and Secret is precisely because of their surface anonymity (Whisper is reported to have 3.5 bn views a month).
Whisper lets you post short, anonymous, messages, which anyone else using the service can see and reply to, while Secret lets you post anonymous messages to anyone on your mobile’s contact list.