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I’ve set myself a social media challenge: to look at three brands every month within a specific industry to find out how well they’re doing in the social media space, or not.
I’ll rate them in terms of their performance alongside others in the same sector. I’ll share what I find here and really welcome your comments on my findings.
If you've used Facebook, you've probably lamented a few things. Despite the fact that Facebook generally has a clean interface, navigating all of its features is not the easiest thing in the world. And Facebook isn't the most responsive website either.
In an effort to simplify the experience and make it faster for those who don't have a high-speed connection (or a lot of time to waste), Facebook has launched a version of its website called Facebook Lite. Currently it's available to users in the United States and India via lite.facebook.com but most expect it to be rolled out globally sooner than later.
How valuable is social media to business? The answer probably depends more on your opinion of social media than it does hard facts.
But a new study makes a bold claim: "deep engagement with consumers through social media channels correlates to better financial performance".
According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
Individuals and brands are flocking to Twitter, but all the employees figuring out how to share their company's message on the new medium might be surprised to learn that often the best thing to do on the service is stay silent.
At the 140 Character Conference in New York on Wednesday, that was the most ardent advice for brands using Twitter. According to Peter Fasano, Principal at Mass+Logic: "The most important thing on Twitter, is knowing when not to Tweet."
Peter Shankman is the founder and CEO of The Geek Factory, a New York City-based marketing and PR strategy firm, and the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. He's also the founder of Help A Reporter Out, or HARO, which helps connect reporters to more than 100,000 expert sources.
Peter is the trainer for Econsultancy's Online PR and Social Media Workshop in New York next week, which explores how PR has radically changed thanks to the growth of social media.
I spoke to Peter about online PR, social media and HARO.
If you're a twitter user, you'll have noticed more and more brands jumping on to the band wagon lately, to varying degrees of success. To spare a few blushes, I've put together a few tips (twips?) to help out any brands who are joining twitter but aren't quite sure how to interact.
With the rise of social media, it's no surprise that online reputation monitoring has been a growth market. Knowing what consumers and customers are saying about you on the internet is extremely important.
Generally, sites like Twitter and Facebook get the most attention when it comes to reputation monitoring but there's another site that may be even more important for brands to keep an eye on: Wikipedia.
Marketing effectively on the internet can be pretty tough.
Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.
Recently we’ve been looking more and more at the online performance of brands, which is increasingly key to success in a multichannel world.
Historically, many FMCG brands have not considered their products as being relevant for the internet, and certainly not in terms of e-commerce. It is understandable. Nobody really visits Google to find a place to buy a Coke.
Nevertheless, the brand owners spend countless millions, and in some cases billions, on multichannel advertising campaigns. Partly because they have to, and partly because they can.
But here’s the truth of the matter: many ad campaigns aren’t delivering what they should be because budgets aren't being invested into digital channels to encourage (and capture) engagement.
All too often the internet (and mobile) is a last-minute thought, when it should be built into a campaign at the outset. More than that, it should now be hardwired into marketing strategies by default.