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Yesterday afternoon, I had serious WTF moment as I read an article titled “Facebook has limited future in e-commerce”.
The basis of the piece was more of a news-feature than opinion, founded around a piece of research from Shoppercentric. I really feel that the conclusions that have been drawn seem to be fairly short-sighted.
The expansion of the ASA's Cap Code came into effect yesterday, and the new rules cover not only paid advertising, but marketing messages on brands' own websites as well as communications on social media sites.
The new code does raise a number of potential questions for brands and marketers, so I've been asking a number of industry experts for their views on the changes.
When it comes to reaching consumers, it's hard for advertisers to ignore the iPhone and iPad. The former is arguably the world's most loved smart phone, and the latter has single-handedly created a viable market for mainstream tablet computing.
The popularity of these devices has put Apple in an enviable spot. A spot that it is trying to exploit with iAd, its iPhone and iPad advertising platform. Getting involved with this new advertising platform, however, comes with a hefty price tag: a $1m commitment.
The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.
In this post, I'll explain how APIs can take your brand in promising new directions by harnessing the power of the community...
Since Google launched Instant, there have been numerous claims that Instant has a bias towards brands. In October, for instance, Siddharth Shah of Efficient Frontier Insights observed that "of the 26 letters in the alphabet, 21 have brands as the first suggestions."
Based on this, he suggested that Google Instant is "going to make brand key words more expensive, increase impression volumes by 30% - 40%."
In the world of social media marketing there are some great examples of really innovative campaigns - and plenty of lazy copy-cats too. But in our clamour to measure, incentivise and prove that all-important ROI metric, are marketers putting their clients brands at risk by breaking Facebook (or other sites) terms and conditions?
Social media is changing marketing. Or so we're told. But are marketers really just fooling themselves?
In an insightful AdAge piece, strategist Jonathan Salem Baskin argues that when it comes to marketing and social media, there's nothing new under the sun.
Google loves brands. Google's Vince update was referred to by many as 'the brand update' because major brands seemed to benefit most from it.
That Google would seek ways to incorporate 'brand equity' into its algorithm is not entirely surprising. After all, in many cases, there's an argument to be made that the websites of recognized brands are more likely to offer Google's users what they're searching for when it comes to particular queries.
Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?
According to a study by Keller Fay Group, the answer is 'no'. As it turns out, the vast majority of word-of-mouth still apparently takes place offline.
Google generates billions of dollars in revenue every quarter, and big brands are known to be some of the most prolific spenders.
But just how much are specific brands spending? That's not information that Google has publicly disclosed before, but AdAge claims to have obtained a document detailing just how much major brands spent in June.
MySpace may not have as many users as Facebook, but the company is trying to reposition itself (again) as a place where brands can find traction online.
The trouble is, brands usually follow users. Can MySpace flip that equation on its head and use great brand partnerships to attract users?
MySpace executives hope so.
I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.
Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.
Here are a few examples from our How to Create Amazing Facebook Pages guide...