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Posts tagged with Bravissimo

Six incredibly effective retail case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in, and it's still not too late for your team to enter.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best retail case studies we received in 2013.

For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.

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mobile websites

So you have a mobile site. What happens next?

57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.

Global mobile web usage is increasing exponentially and most businesses know they need a mobile strategy.

Building a mobile-friendly website is just the first step. What happens after that? 

At Searchlove this morning, Distilled’s digital marketing consultant Bridget Randolph provided her own insight and guidance.

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Five best practice tips for optimising product pages

Nothing is more frustrating for e-commerce sites than seeing hundreds of customers abandon their basket for no apparent reason.

All the hard work has gone into improving search rankings, driving engagement through social and working out the best PPC strategy, only for potential customers to lose interest once they arrive on-site.

To combat abandonment, one of the key areas that retailers need to focus on is the product page. These need to include a huge amount of product information without appearing too cluttered.

Lingerie retailer Bravissimo was one such company. Using QuBit analytics, it found that 29% of people were exiting the site on product pages, and as many as 30% of users were not navigating below the fold. This meant customers were not seeing the cross-sell or matching items. 

With this in mind, here are some best practice tips for product pages...

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