Posts tagged with Bravo

SXSW: Using transmedia to change TV

The team from Bravo took to the stage yesterday morning at SXSW to talk about what they are doing to change the way we consume and interact with television. Just like every other business out there, television programs are having to move to a more integrated offering. 

To demonstrate this, they presented the last season of Top Chef as a case study to show what they did to breach the gap and capture our attention on our second screens.

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Geomarketing: Ten Foursquare marketing campaigns

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.

That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.

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Foursquare and Bravo try to bridge the digital divide — one check-in at a time

As television audiences shrink, the networks are suddenly very interested in partnerships that bridge the digital divide. That might help explain why a big brand like Bravo TV would announce a partnership with a tiny startup like Foursquare today. And it might just work.

Starting this week, Foursquare will start awarding its users with badges that have Bravo themes when they visit over 500 locations associated with the network. The announcement is just one of many partnerships Foursquare has been quickly announcing, and it is just the kind of thing that networks need to do if they want to connect their television audiences with digital and real world products.

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