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Posts tagged with Break Up

Email break-ups aren’t so very hard to do

“It’s not you, it’s me. Actually no, it is you. You keep sending me boring, irrelevant emails that I don’t want. Our email relationship was going really well at the beginning  but now its fizzled out and I’m unsubscribing from your emails. For one thing, you just send me way too much. It comes across a bit...desperate."

As an email marketer, does reading this make you cringe? Are you afraid this is what your email subscribers would say to you if they had the chance?

The unsubscribe process doesn’t have to be as painful as a “Dear John” break-up letter, but with the way some brands go about it, it might as well be.

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