Posts tagged with Breakfast Briefings

Q&A: Dr Mike Baxter on applying the 80:20 rule to digital businesses

Econsultancy has a breakfast briefing next week which will advise digital companies how they can optimise their businesses by applying the 80:20 rule.

The speakers at the briefing are Dr Mike Baxter, who has authored a number of reports for Econsultancy, and Robert Colquhoun, who specialises in multichannel customer acquisition and retention strategies.

I've been talking to Dr Baxter about the 80:20 rule, and how online businesses can benefit from its application...

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Give your digital marketing a shot in the arm

We’ve just launched our 2009 Breakfast Briefing sessions which aim to give digital marketers a quick digital boost before the day starts. The short sessions start at 8.30am and finish at 10.15am and are intentionally designed to give quick actionable tips that you can return to the office and actually action straight away.

Our first session ‘Optimising your Digital Business using the 80:20 rule ‘ works on the premise that in many digital campaigns there are a lot of quick and easy wins which will significantly improve your ROI and yet most businesses are missing the opportunity to do so.

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