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Posts tagged with Brian Fetherstonhaugh

Do the little guys have a digital marketing advantage?

tortoise hare

Brian Fetherstonhaugh, chairman and CEO OgilvyOne Worldwide is a guy who talks to a lot of CMOs. And insofar as digital marketing is concerned, he's not impressed with their either their knowledge or skill-set.

"Marketers lag behind consumers in digital adoption," he told an audience at Search Engine Strategies, speaking at a session devoted to selling search to the C-suite. "Your average 12 year-old has a better-integrated performance dashboard than a CMO,"  he pointed out, illustrating his point with a World of Warcraft screenshot.