Posts tagged with Bric

Digital marketing in Brazil: stats round up

We have just launched our Digital Market Landscape Report for Brazil, a new smart pack providing insight into trends across online and mobile in this unique and fast expanding market.

Here are some useful stats on social media and e-commerce, as well as internet and mobile pentration in Brazil, taken from the new report.

Adapting SEO for the BRIC markets

It is expected that by 2015, the total number of internet users in BRIC countries, plus Indonesia (making them the BRICI markets) will total 1.2bn, more than double the current online population of these regions.

This, combined with other technological advancements and financial growth, means that now could be the time to start considering extending e-commerce practice in these markets.

In terms of SEO, this means beginning to think of strategies for search engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market share, or there are at least strong competitors for the search giant.