Posts tagged with Briefs

18 reasons why your agency won’t get hired

We’ve been growing pretty quickly these past few years, and when that happens you often need external support. More often than not we’ve turned to agencyland to find help.

Sometimes we’ve needed to bring in an agency on a tactical level, to help us with a specific – and perhaps one-off – project. On other occasions we’ve taken a longer-term view, with the aim of forging a strong relationship and retaining the agency.

Finding the right partner is just as difficult as hiring the right staff, and just as crucial. It goes without saying that not all of the agencies we’ve seen have been successful in winning our business. Sometimes there is a real sense of disappointment, especially when you like the people and their work, when you talk them up, when you know they have the skills, and when they fail to deliver in the meeting.

So here’s a list of common reasons why agencies don’t get hired. Many of these points also apply to consultants and freelancers too. To win more work, try to avoid some of the following...

14 comments