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Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.
I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.
Here are 10...
At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting.
Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?
At Brighton SEO last week Distilled’s Bridget Randolph tried to answer all these questions and give small businesses a helping hand with their mobile strategies.
The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.
Therefore marketers need to test and analyse their social activity to work out the most effective types of content as well as the optimum time of day to post updates.
In a talk at Brighton SEO last week Moz director of community Jennifer Sable Lopez ran through a number of useful tools that can help marketers to test their social campaigns and content strategies, highlighting the best use cases for each one.
Here’s a quick run through of some of the tools Lopez recommended...
The SEO industry has undergone something of a renaissance in recent years, with the focus shifting from building links by any means necessary to an appreciation of the power of quality content.
However links are still the fuel that drives Google’s algorithm, so building and maintaining a strong, clean link profile is central to the SEO’s job description.
As a self-confessed former professional spammer Madden knows a thing or two about bad links, but he now uses his skills for good rather than evil.
Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job.
Patmore currently has two people working for him internally and also outsources part of the process to NetBooster, but even then he said that managing on-site SEO remains a huge challenge.
All SEOs have certain tools and tricks that they use to monitor their client's performance and that of their competitors.
At BrightonSEO several of the speakers revealed some of the free tools they have found most valuable, as well as some custom reports created for Google Analytics.
You can find more useful GA dashboards and report relating for social media and email marketing on Lewis's blog...