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Posts tagged with Brilliant Noise

A closer look at Nokia's global social strategy

Nokia is facing perhaps its toughest time yet as a business.

No longer Finland’s most valuable company (electric utilities company Fortum took the lead last month on Helsinki’s Stock Exchange) it finds itself a challenger brand after years of dominance - with the Lumia 900 positioned as the way to break into the sophisticated US smartphone market.

But with this adjustment also comes opportunity: the company is able and prepared to take risks and try new approaches. Nokia’s approach to marketing and the success of this is critical to the business’ transformation, including driving a more connected organisation that is able to build and thrive in a new mobile ecosystem.

As such, the company has worked with Brilliant Noise to structure and roll out its social strategy across the business  – focusing on integrating this into every employee's daily life, becoming a more social business from the inside out. 

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