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Posts tagged with Britain's Got Talent

The Susan Boyle Effect: Always be prepared to monetize

Monetizing viewership is a recurring problem online. But companies need to be prepared for spikes in popularity, whether they expect them or not.

Case in point: Susan Boyle's now infamous rendition of "I Dreamed a Dream." Susan may be bounding ahead in the competition for "Britain's Got Talent," but she's not making the show's parent company ITV any money online. YouTube videos of the singing sensation still don't have ads in the U.S. Because ITV hasn't figured out where to put the money earned on YouTube, the network is wasting 1000s of views a day.

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