Posts tagged with Britney Spears

There's no such thing as "cruise control" with social media

Social media is a lot like a car: it's easy to buy, but harder to maintain. Just as many of us buy a new car, only to neglect the day-to-day maintenance that will keep it running smoothly for years to come, many individuals and businesses buy into social media but fail to do what's necessary to make the most of the investment.

Case in point: Britney Spears. The pop singer has more than 4m fans on her Facebook Page, making her one of the 50 most popular musicians on Facebook. But as detailed by Wired, the people running her Facebook Page are apparently "asleep at the switch."

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The rise of the ghost tweeters

Twitter's growing mainstream popularity is a hot topic. It's why those of us in the tech and digital marketing worlds can't seem to go a day without reading news headlines about the microblogging service that has fascinated us all.

But Twitter isn't perfect; there is a dark side.

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