Posts tagged with Broadcast

NBC faces social media criticism for Olympics tape delay, but is it working?

If you're an avid user of popular social media sites, there's a decent chance you've been exposed to the significant criticism that's been leveled at NBC over its tape-delayed coverage of the Olympics.

While the media giant is live streaming events online, NBC's rationale for airing the biggest events on a broadcast tape delay is simple: it can earn far more advertising dollars by capturing prime time eyeballs. That's important given that NBC isn't guaranteed to make a profit from the Olympics given the costs associated with airing them.

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A digital upfront: misguided?

The future of television may be digital, but if you're a player in the digital space looking at the meetings and parties taking place as television networks wrap up their annual upfront sales efforts, it's hard not to be a little bit jealous at all the money that still gets lavished at broadcast and cable ad inventory.

So this year, some digital players are hosting their own "upfronts" in an effort to get advertisers thinking about the commitments they should be making to digital ads.

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