Posts tagged with Bruce Daisley

Twitter's five tips for agile marketing in the moment

The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.

In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.

The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.

Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.

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Twitter: brands need to use humour to connect with consumers

Everyone who uses Twitter, which is presumably 90% of the people reading this, no doubt follows at least one or two comedians or spoof accounts that are there purely for entertainment value. 

And it’s this comic element that Twitter’s UK director Bruce Daisley believes brands need to tap into to develop more meaningful conversations with their customers.

At Bite’s Empty13 event, Daisley light-heartedly suggested that the UK is unique in that its citizens love to find humour in the darker side of life – so while we all enjoyed the highs of 2012 such as the Jubilee and the Olympics, we also love to revel in the troughs that lie in between. 

He gave the example of two of the most retweeted posts of recent memory. The one that captured the American public’s imagination most was Barack Obama’s touching image celebrating his re-election.

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Twitter's three rules for mobile success

Mobile services need to get better at “filling the gaps” in our daily lives, Twitter’s Bruce Daisley said at an IAB conference today.

In a talk about “Mobile and Social”, Daisley said that in order to succeed businesses need to follow three rules.

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Q&A: Twitter's UK sales director Bruce Daisley

Twitter has taken huge steps forward of late in terms of its strengthening its advertising offering.

In March, it starting letting advertisers target Promoted Tweets to desktop computers and laptops, or specifically to the 55% of its active users who log in via a mobile device.

Then last month it extended its roll out of its self-serve ad platform to a further 10,000 new advertisers in partnership with Amex.

While success in this area makes this look like a steady path to monetisation, we talk to former Googler and new UK sales director Bruce Daisley about his plans.

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