Posts tagged with Buffalo Wild Wings

What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

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Google reveals impact of store visits on conversions

Last year, Google added store visits to its Estimated Total Conversions feature.

At the time, Google noted that "roughly 95% of retail sales take place in physical stores," making the ability to measure the influence of online ads on offline sales of great importance.

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