Posts tagged with Bulmers

Eight of the best social campaigns & stories from January 2015

It’s the end of January and time to round up some of the most interesting social campaigns we’ve seen in the past 30 days or so.

This list also includes notable developments and interesting social media news stories from January.

4 comments
social media case study

Seven useful social media case studies from 2013

We get sent a huge number of social case studies at Econsultancy so I thought it would be useful to collate a list of some of the most interesting ones I’ve seen in the past few months.

This is by no means a comprehensive list and not all of the brands have been kind enough to share the results just yet.

However they are all noteworthy uses of social media to promote an ad campaign or product launch. Most of them are from the first half of 2013, though a couple of the examples came in the last few months of 2012.

If you think there are any glaring omissions please flag them up in the comments...

12 comments

Chiquito and Bulmers jump on AR bandwagon

Mexican restaurant chain Chiquito and cider brand Bulmers have become the latest brands to launch augmented reality (AR) marketing campaigns.

AR marketing is fast becoming a common marketing tool, and last month we highlighted seven clever uses of the technology, but Chiquito is one of the first examples we’ve seen of an AR game aimed at children.

Placemats at the restaurant chain contain a kids’ food menu and a video game that can be accessed using AR app Blippar.

In the game creatures emerge from the placemat and the player has one minute to hit as many as they can.

2 comments

Bulmers uses Facebook timeline to showcase 125-year history

Much has been written over the past few days about the updates to Facebook's brand pages, and how to utilise the timeline to showcase a company’s history.

Obviously the brands best placed to make the most of this are those with a history worth shouting about, which is why Manchester United has been highlighted as a good example of early best practice.

1 comment