Posts tagged with Business Model

moviepass website

MoviePass has disrupted the movie business, but will it win?

If it sounds too good to be true, it probably is.

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less than the cost of a single movie ticket in many cities.

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Digital transformation strategy

Digital transformation: the new Microsoft model?

This week the tech scene has been alive with buzz about Microsoft’s business model.

CEO Steve Ballmer has yet to make any official statements (at least at time of writing), but speculation is rife that the company are set to undergo a large-scale restructuring, in order to become, in  Ballmer’s own words, a ‘Devices and Services’ company. 

When we talk about examples of digital transformation, it’s often the assumption that we’re speaking about older, traditionally non-digital businesses attempting to come to grips with the brave new world of digital marketing and ecommerce.

Many case studies show businesses who have long relied on traditional revenue funnels and struggle with multichannel attribution, and who have yet to master social, mobile and ecommerce (or even email in some cases). 

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Twitter's latest ad experiment: paid trending topics

Twitter's attempts at developing a viable business selling ads are in full swing. Twitter's latest experiment in this area: paid trending topics.

As I write this, Twitter users will find 'Toy Story 3' in the list of Twitter's worldwide trending topics. But unlike the other trending topics, it has a prominent 'Promoted' image next to it.

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How Twitter can make money from commercial accounts

In recent posts, I've discussed Twitter and the ways companies are attempting to use it to drive business.

As much as I think Twitter is one of the more interesting social media platforms out there, I'm admittedly skeptical about its ability to charge fees, especially when it comes to commercial accounts.

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Is Twitter going paid for commercial accounts?

We've been talking a lot about Twitter lately. Everybody has. The popular microblogging service continues to grow rapidly in popularity and seems to be making the transition from a first-adopter favorite to a bona fide mainstream property.

But as it does so, the one topic that can't be avoided: Twitter's lack of a business model. Despite the fact that it has raised a lot of money from venture capitalists, at some point the legions of loyal Twitter users will want to see their favorite service fly under its own power. That means that a scalable and sustainable business model must be developed.

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