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Posts tagged with Business To Business

bee to bee

Three unique B2B marketing campaigns

We are regularly asked for more B2B examples of great marketing campaigns.

B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the spring 2013 shortlist and pick out some B2B nominees that haven't made it on to the blog yet.

Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain.

Let me know what you think, or leave your own examples in the comments.

2 comments

A man walks into a bar

A Martini, you would think buying one would be simple.If your Business to Business website were a bar, what sort of bar would it be? After the festivities of the past two weeks, here's a suitably alcohol-related story about how B2B websites frequently serve the needs of the organisation over the needs of the visitor, and how you can change this for your company.

So, a man walks into a bar, and asks the Bartender for a Martini...

9 comments