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Posts tagged with Business To Business

You're not safe: The uneven reinvention of marketing in B2B

As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.

If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.

For now.

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B2B: how to align your interests with your customers'

Running a B2B business can be highly profitable, but building and maintaining a successful business can be challenging. One reason: relationships are often complicated by conflicts, both real and perceived.

A timely example of this can be seen with one of the hottest consumer internet startups of the moment, Groupon. While the company is 'killing it' financially, there's increasing criticism and skepticism over Groupon and it has a lot to do with the realization that, in some instances at least, Groupon may be profiting at the expense of the local businesses it's supposed to be helping.

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