Posts tagged with Business Week

For sale on the cheap: another struggling magazine

The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.

The magazine, which covers U.S. and global news on a weekly basis, has, like many print publications, seen its subscriber base erode over the years. That has made it hard to run as a sustainable business. Newsweek lost nearly $30m last year, and just over $16m in 2008.

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Bloomberg gets to work on BusinessWeek

Bloomberg is wasting no time in getting to work on BusinessWeek, which it agreed to acquire last month. Although the deal is not expected to close until next month, Bloomberg is already plotting out the future for the weekly business magazine.

According to MediaWeek, Bloomberg's initial plans are to make BusinessWeek "bigger, glossier and more international". Talking Biz News, whose sources were at a meeting conducted by Bloomberg exec and future BusinessWeek chairman Norm Pearlstine, is reporting that the overhaul would "focus on making it more competitive with The Economist and less like Fortune and Forbes".

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Will film distribution go the way of the magazine industry?

With ad pages in freefall, magazines shedding titles, and the future of magazines in flux, things are looking more than gloomy for the ad industry lately. And the same fate is likely to befall the dvd industry, according to Netflix CEO Reed Hastings. 

Speaking at Magazine Publishers of America’s Innovation Summit, Hastings noted that his business is on track to suffer the same fate that magazines are enduring now. Is there anything to be done about it?

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Will BusinessWeek bring social media to Bloomberg?

Times are tough for many magazines these days. BusinessWeek knows that first-hand. The weekly business magazine will reportedly lose some $40m this year.

But after a long bidding process, it has found a knight in shining armor: Bloomberg LP. The privately-held financial software, data and news company is acquiring BusinessWeek for an undisclosed sum rumored to be in the range of $2-$5m (yes you read that right, million). It will also take on BusinessWeek's liabilities, which could far exceed that amount.

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The five biggest paid content myths

There's a lot of talk about paid content these days for obvious reasons and there's only going to be more of it now that Rupert Murdoch has announced plans for News Corp. to go all in.

One of the reasons there's so much debate over paid content is that there are a lot of misconceptions and myths about paid content. As someone who has run paid content websites for years, I thought I'd share the five biggest paid content myths I frequently hear mentioned in discussions about paid content.

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Ad agencies aren't going away. But some of their services may be.

It was all about data at the Digiday conference in New York today. Marketers had converged to discuss the future of advertising agencies, behavioral targeting, and ad networks, and were probably relieved to hear reiterations that their collective demise had been overstated.

All three topics are constantly on the precipice of being verbally written off. There's talk of Google and ad networks killing off ad agencies, privacy concerns killing the practice of behavioral targeting, and ad networks cutting off air to one other.

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Is the unique visitor an endangered species? Duh

Metrics matter. Every online publisher and every digital marketer knows this.

In a new article, BusinessWeek's Sarah Lacy asks the question: is the 'unique user' metric an endangered species?

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