Posts tagged with Buttons

Banners, buttons and text links: an experiment in conversion

Much is written about conversions from various types of page real estate, but few share that data.

Working with the team at Live Casino we have spent the past 12 months looking at how different call to actions affect click through and uncovered some interesting findings around changing behaviours in how we react.

Is click-through banner advertising on the decline? Is a button better than a text link? All of this and more is answered below.

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E-commerce calls to action: 10 best practice tips

Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.

Visitors can have low attention spans, and an effective call to action which catches the customer's eye can make it clear what the next step should be. 

There is no definitive answer on which buttons work best, so it is important to test different combinations of colour, button size, wording and placement to see what is most effective.

As a general rule though, if it doesn’t stand out clearly on the page, there is room for improvement.

Here are some tips on designing and displaying calls to action...

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Can different button shapes improve conversions?

Can using irregular shapes for calls to action on e-commerce sites improve conversion rates? 

This question has been raised by Linda Bustos on the Get Elastic blog, and it is perhaps something that etailers should consider testing. 

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Fewer buttons means more conversions

Reducing the number of buttons on shopping basket pages can provide an instant boost to conversion rates, according to the results of an A/B test.

By simply removing the 'update shopping bag' button and replacing it with a slighlty less visible link, Laura Ashley managed to increase conversion results by 18.87%, an impressive result, which shows what the kind of effect a slight tweak here and there can make.

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