Posts tagged with Buy Likes

Yes, you can buy a like (and you just might want to)

Always the masters of the arts of deception and misdirection, what’s to keep marketers from gaming social metrics for short-term gain?

What follows is an exploration and a survey of the grey zone in social media and marketing. (In other words, if you're a social media idealist, this would be the time to look away.)

Be advised I am not some “black tie social” promoter espousing nefarious shortcuts to online greatness; I work for a digital marketing agency – the kind that helps B2B companies produce the virtuous stuff that makes them gain social influence organically, if a bit more slowly.

For this piece, I just want to investigate how marketers’ social mores are evolving.