Posts tagged with Buzz Monitoring

Oracle purchases social media monitoring firm Collective Intellect

Another day, another social media marketing acquisition.

Two weeks ago, Oracle announced the purchase of social media marketing platform provider Vitrue. Yesterday, Salesforce announced that it's acquiring Vitrue competitor Buddy Media.

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Yahoo launches dashboard for small businesses

Yahoo may be putting 50 of its properties on the chopping block as new CEO Scott Thompson looks to make the once-dominant internet portal a little leaner and more nimble, but apparently small businesses are important enough to Yahoo that it will create new products.

Today, Yahoo did just that by launching an online dashboard designed specifically for small businesses.

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Q&A: Sienne Veit on Marks & Spencer's social media strategy

Marks & Spencer's online strategy has gone through a variety of changes in recent months. As well as revamping their main website, the British retail giant has embraced social media by incorporating ratings and reviews into their website, and using Facebook and Twitter to join the conversation and better engage with customers. 

It is encouraging to see a major brand like M&S experimenting with new online channels. By incorporating social media into their strategy, Marks & Spencer has enhanced its ability to respond to customers. Additionally, the brand is better placed to manage their online reputation more effectively.

At a recent iCrossing social media briefing, I asked Business Development Manager, Sienne Veit about the changes that Marks & Spencer has implemented and the impact of social media on the brand. 

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20 Free Buzz Monitoring Tools

As the recession continues, so do cutbacks. So, we’ve listed 20 of the better (and free) online reputation monitoring tools in order to help you engage with the onslaught of social media. 

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Social media engagement: are we making it up as we go along?

Or is it just me? Measuring the effectiveness of brand consumer engagement via social media isn't easy. Add integrating this social media engagement into the overall marketing strategy and the task becomes even more of a challenge. We're looking at each other for answers, and Twitter is full of people posting helpful links; anyone keeping up with them all?

I'm certainly not. Some individuals are stepping up to the plate to offer their advice, which is great and all credit to them, just so long as they are talking about real life cases, as opposed to the theory of it all. I hope this post offers some valuable real life analysis thoughts and tips.

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