Posts tagged with Buzz

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Top US buzz brands of 2013

Here are the top 25 US brands of 2013, according to YouGov's BrandIndex.

This is based on brand perception, acquired by conducting approximately 2.5m interviews a year and asking the question "If you've heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?"

It seems the most popular brand of 2013 in terms of positive regard is Amazon.com, which has overtaken Ford as America's corporate sweetheart.

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Coca-Cola: the 's' in social media doesn't stand for 'sales'

Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m 'likes' on Facebook, it's the most popular brand on the world's largest social network.

But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there's essentially no impact on sales.

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Social listening and online reputation monitoring: new report

Today marks the publication of Econsultancy's 2012 Online Reputation and Buzz Monitoring Buyer's Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.  

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Can Microsoft beat Google at social sharing? It's worth a shot.

Can Microsoft go where others have failed in social media? This week, the software giant launched a social media aggregator. Also, Bing has created a new social shopping tool. If Microsoft can figure out how to tame and collect the social web, it may just have a killer app on its hands. But that is easier said than done.

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Google Buzz: Google's Microsoft moment?

Google isn't afraid of failure. The company loves experimenting and will readily accept failures if they mean it finds success sooner. But if there was any new product for which Google would probably want a 'do over', it would be Buzz.

The Gmail-based social network sparked a user revolt, and a formal complaint has been lodged with the Federal Trade Commission alleging that Google is violating the law and its own user agreements with Buzz. The Office of the Privacy Commissioner in Canada is already looking into Buzz as well.

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The lesser-blogged benefits of building brand loyalty

While I often argue that social media marketing is an excellent way to build brand loyalty, it occurred to me recently that the benefits of such consumer commitment may not be immediately obvious to all marketers.

Clearly, customers who are engaged with a brand are less likely to leave for a competitor. That is the main perk of consumer loyalty but some marketers may question whether that is enough to justify the effort (and therefore budget) needed to build those relationships. After all, that cash could have been spent on developing a new customer base.

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Skittles launches an amazing social media campaign

Skittles, by *Micky via FlickrOne lazy Friday a few weeks ago we rolled out an experiment by displaying all mentions of ‘Econsultancy’ on Twitter onto our homepage. It received a lot of attention, and some people thought we were nuts.

Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.

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