Posts tagged with Buzzfeed

A brand that loves you: How Buzzfeed uses empathy to connect with its audience

If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.

However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.

0 comments
nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

0 comments

Buzzfeed: The art and science of social video

On Tuesday I ventured into Google’s London office to hear a number of talks about online video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).

One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success. 

0 comments
Text message alert

Is SMS the most underrated and overlooked dark social channel?

When most publishers and marketers think of dark social, they think of email. But should they be paying more attention to SMS?

If data revealed by BuzzFeed, one of the web's most popular publishers, is any indication, the answer is a definitive yes.

4 comments

The ultimate NewFronts roundup

Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media's response to television upfronts.

Here are some of the highlights from this year's NewFronts which occurred between April 27 and May 7...

0 comments

Facebook tries to lure publishers with 100% revenue share

Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell.

1 comment

BuzzFeed admits it deleted posts due to advertiser pressure

Earlier this month, prominent online publisher BuzzFeed denied accusations that it had deleted posts critical of its advertisers at the request of those advertisers.  

However, an internal BuzzFeed investigation has determined that it did indeed succumb to advertiser pressure on several occasions.

2 comments

Buzzfeed: brand relevance in the social web

Buzzfeed has certainly arrived at the right place at the right time, taking advantage of an increasingly social web and curating a huge proportion of the content we see everyday in our news feeds.

Buzzfeed has more than 150m unique views every month, 15m unique views in the UK with 75% of these coming from social and more than half coming from mobile.

The creative director of Buzzfeed Philip Byrne talked at our Festival of Marketing event yesterday about the success of Buzzfeed and also gave advice for brands that want to partner with the publisher.

0 comments

Stats: How happy are our social networks?

The latest update to Econsultancy’s Internet Statistics Compendium sees the usual batch of hand-picked data gems.

This month, the Social Media sub-report of the compendium saw some particularly interesting stats about engagement (from SocialFlow), how US Fortune 500 companies are using social networks and blogs (Umass) and research which will likely be of interest to businesses and household web-users alike released in August by Fractl.

0 comments
Kayak

30 things I love on mobile websites

I've been trawling through some mobile sites to find features I like.

Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.

As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.

Right, let's get stuck in with the screenshots!

8 comments
warby parker on mobile

15 features of 11 great mobile sites

Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

3 comments
buzzfeed articles

Should the phrase 'native advertising' be retired?

Native advertising can cause a bit of a headache. The IAB is yet to offer a definition of the phrase, which is being used in a rather flexible manner by many ad networks.

The Guardian and BuzzFeed are two prominent examples of publishers that refer to 'sponsored' or 'promoted' content. This seems a lot less ambiguous and may clear up some of the confusion for those trying to make sense of the topic.

Whilst I think this type of advertising is here to stay (when done properly), I'm not sure that native advertising is the best term for it. In fact, I think it would benefit from being split into three terms that make greater sense of the issue.

Here's why...

For an overview of native advertising see the Econsultancy report, Native Advertising: What it means for brands and publishers.

2 comments