Posts tagged with C&A

Brazilian retailer C&A brings Facebook 'likes' to the clothing rack

For brands using the seemingly ubiquitous Facebook 'Like' button, more is usually better.

Translating all those 'likes' into sales, however, is for many if not most brands, a difficult exercise. After all, it's easy to get consumers to say they like something than it is to get them to pull out their wallets.

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