Posts tagged with Cablevision

Cablevision introduces clickable ads

Television companies are keen to turn passive television viewing into a more active experience that's of increasing value to advertisers, and CableVision announced today plans to let viewers click on ads with their remotes.

It's the latest attempt by a television company to bring some online advertising features into the living room. And this time, Cablevision promises it will really happen. 

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Hollywood loses its appeal to curb the spread of DVR usage

Television broadcasters, film producers and video providers lost a last ditch effort to curb the growth of DVR usage today when the Supreme Court rejected their appeal on a case that alleged that Cablevision’s remote network-DVR technology violates copyright law.

Cablevision announced plans in 2006 to offer a network-based DVR system called Remote Storage Digital Video Recorder (RS-DVR) that would let subscribers store TV programs on the cable operator's computer servers and then play them back at will, thereby eliminating the need for a set top box.

Content creators have alleged that Cablevision's storage of the video information online violates their ownership, but it's not much different from a standard DVR service, except for where the files are stored.

And the decision today will lead to a much quicker blead of advertising dollars, highlighting the fact that network television has still not found a feasible ad solution to DVR fastforwarding. 

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New York City gets targeted cable tv ads

cable tvYou know that iTV saying about how, in an ideal TV advertising world, ads for dog food would only be broadcast to households with dogs? Well, that may soon be the case in 500,000 homes in the New York City area.

Cablevision Systems is poised to announce the largest experiment to date in targeted television advertising, reports the New York Times. Homes in Brooklyn, the Bronx and parts of New Jersey are about to get ads based on data concerning their income, ethnicity, gender, or whether the household harbors children or pets.

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