Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.
Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?
It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.
I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection.
So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.
Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.
Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.
I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.
As November is only days away it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen this month.
This time it includes efforts from Cadbury, Doritos, Coke and Visa, as well as a flurry of Twitter Q&As.
If you’ve spotted any other decent social campaigns in October please flag them up in the comments...
Pinterest users follow an average of 9.3 retailers, while Pinterest shoppers in the USA are also spending on average between $140-$180 per order, compared to the $60-$80 Facebook and Twitter shoppers are spending.
The business case for investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network, and there are claims that Pinterest, in many cases, drives more sales than Facebook.
So what can your business do to engage with this rich seam of potential customers?
Facebook campaigns are better than TV! That’s the overall message that one could have taken from Jerry Daykin’s talk at our JUMP conference last week, where the Mondelez EU social media manager shared some insights from the brand’s recent Crème Egg campaign.
But before you write an angry letter to the editor, there are obviously a number of caveats involved that will be explained forthwith.
Mondelez has a strong heritage of creating outstanding social content thanks to its various sub-brands which include Oreo and Cadbury.
One obvious case study is the over-hyped Oreo’s Super Bowl tweet that has become renowned in marketing circles for being the very definition of real-time advertising.
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in.
In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media.
Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull.
When it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat.
Cadbury now defaults to social for all its product launches, having previously used Google+ and Facebook to build excitement around its new Bitsa Wispa and Dairy Milk Bubbly bars.
And Heinz called on its Facebook community to help promote new variations on its Ketchup and soup products.
At Social Media Marketing 2012 last week We Are Social’s Tom Ollerton gave some insights into how Heinz generated buzz around the launch of its latest Five Beanz product.
The Heinz Beanz Facebook page has a highly engaged community of 150,000 fans that call themselves the Beaniez, with some even posting photos of their Heinz tattoos.
Cadbury has revealed that a Twitter campaign using Promoted Trends increased 'positive' brand mentions on the social network by 1800%.
Furthermore, the ‘Retweet for Sweets’ challenge associated with this saw engagement levels of 25%.
These stats are a good advert for Twitter's ever-evolving ad platform, but the results need to be viewed in context. The fan base for many of Cadbury's brands are socially-savvy, and it's seen great success in this area before.
Google+ is still a mystery to many brands, but some brave souls have been using the fledgling social platform to build a new community of brand advocates.
As of this week Cadbury has been added to more than 500,000 G+ circles, making it the most popular consumer brand on the social network.
We recently reported on its G+ product launch, but what other tactics has the confectionery brand used to build its community?
Cadbury has again turned to social media to launch a new product called Bitsa Wispa.
Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.
In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.
The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.