Posts tagged with Call To Actions

Fewer buttons means more conversions

Reducing the number of buttons on shopping basket pages can provide an instant boost to conversion rates, according to the results of an A/B test.

By simply removing the 'update shopping bag' button and replacing it with a slighlty less visible link, Laura Ashley managed to increase conversion results by 18.87%, an impressive result, which shows what the kind of effect a slight tweak here and there can make.

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