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Posts tagged with Calls To Action

Three case studies to help improve your email marketing conversion rates

Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.

I’ve previously looked at how testing subject lines and segmentation can improve email marketing, but these three studies focus more on calls-to-action.

Hopefully they should provide some inspiration for marketers who are in the process of testing their own email messages.

For more information on this topic download the Econsultancy Email Marketing Census 2014 or check out our new Case Study Database...


Seven tips for designing an effective ecommerce call-to-action

In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.

In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.

One relatively easy way of improving conversions is by making sure you have the best possible call-to-action (CTA). 

There’s no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate.