Posts tagged with Calvin Harris

Can Calvin Harris and The xx use mobile apps to drive record sales?

The music industry has been in decline for a number of years, with the finger of blame pointed squarely in the direction of the internet and illegal downloads.

Digital revenues from iTunes and Spotify have plugged the gap to some extent, but things certainly aren’t what they used to be.

As part of this shift towards using digital to drive record sales, last week Calvin Harris and The xx both launched mobile apps to promote their new albums.

The apps are available on iOS and Android, but offer very different functionality.

I tried both of them out on Android to see whether they stand a chance of boosting record sales...