Posts tagged with Cameron

Online spend from Ron Paul supporters pays off, according to Sociagility

The last UK election was touted by many as the first ‘truly social’ vote. There’s some truth to this, given the huge growth in uptake of social networks from 2005 to 2010, improvements to internet access and consumer awareness of these channels.

Plus, there was influence from the party leaders themselves as most of them tried to emulate the success of Obama’s 2008 campaign.

Now in the US, just a day ahead of the Iowa caucuses (widely accepted as the first major electoral event in the run-up to the presidential election) the same prediction is being wheeled out again. Where Obama blazed a trail, others now seek to follow.

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Did political parties fail to learn from Obama?

David Cameron could have won an outright majority had his party fully learned the lessons from the Obama presidential campaign, according to a study by Tamar

Its Political Search Index asserts that the UK's political parties missed an opportunity to win over more voters through online engagement, and that a more personalised approach could have yielded better results. 

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