Posts tagged with Campaign Management

Marketing campaign management needs Purposeful Collaboration

Marketing campaign management is more complex now than at any time, with many in-house and external professionals coming together to create, develop and deliver.

However, this combination of expertise is often missing the key ingredient of Purposeful Collaboration.

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Facebook advertising getting more expensive: report

Advertiser interest in Facebook has grown rapidly over the past several years. With more than half a billion users, it is the biggest social networking hub in the world, making it one of the top digital platforms on which to reach consumers.

Its self-serve advertising platform, however, has received mixed reviews. Unlike, say Google AdWords, advertisers don't necessarily have 'intent' present with every click, and converting Facebook traffic has, for many of them, been challenging.

The platform's saving grace: it's generally pretty cheap. But that may be changing.

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