Posts tagged with Campaign Tech 2012

Cross-pollination: Digital Electioneering is much like digital marketing

Many of the challenges being discussed at the Campaign Tech 2012 conference today in Washington DC will be familiar to Econsultancy readers in the brand world.

How do you reach influencers? What can you do with “big data?” What’s going on with mobile? Where are viewers headed?

And above all else, how do you get your message in front of them?