Posts tagged with Camry Effect

Super Bowl fail: Toyota spams Twitter

The Super Bowl is an exciting time for the brands that shelled out big bucks to reach millions of consumers on one of the biggest days in the world of sport.

That was certainly true for Toyota. The carmaker had high hopes for its Camry Effect campaign, which it described as one of the "most ambitious social media campaigns we've ever implemented." But did it get a little too excited?