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Posts tagged with Candy.Com

Looking at the recently-launched $3m domain name, Candy.com

Is a generic, category-defining domain name worth millions of dollars? To some, it has been. The world was put on notice of that in 1999 when Business.com was bought for a then-record-breaking $7.5m.

Since that time, there have been plenty of seven-figure domain name sales. One of them came last month when Candy.com changed hands for $3m. The seller: Rick Schwartz, one of the best-known domainers. The buyer: G&J Holdings, run by confectionary executives (and cousins) Joe Melville and Greg Balestrieri.