Posts tagged with 'capgemini'
New research shows that retailers can no longer afford to silo their online and offline stores as digital consumers expect a seamless integration across all retail channels, including social and mobile.
Almost two-thirds of digital shoppers (60%) surveyed by Capgemini said they expect the convergence of retail channels to be the norm by 2014.
This is clearly not the case at present, as half of shoppers said that most retailers currently are not consistent in the way they present themselves across channels.
The Digital Shopper Relevancy report, which surveyed 16,000 digital shoppers across 16 markets, found that 73% of respondents expect online prices to be lower than those in physical stores.