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Posts tagged with Car Brands

Nine examples of search tools from automotive websites

I've looked at search and comparison tools on automotive sites in the past, and there was a lot of room for improvement. 

Some automotive brands, accustomed for so long to the dealership sales process, were slow to adapt to and take advantage of ecommerce. 

Now, with some stats suggesting that up to 94% of people are researching cars online before purchase, the online user experience is all important. 

Here are some examples from the major automotive brands. 

4 comments
car brands digital

Eight digital campaigns from the world's best and worst selling car brands

With in-car radios quickly being replaced by Spotify, car manuals being PDF’d onto iPads and QR codes in magazines taking you straight to the mobile site for the manufacturer, it’s apparent that the digital transformation of the auto industry is taking place right now.

Ford, Chevrolet, Volkswagen, and Toyota are all selling amazingly globally, but one of them isn't performing as well in its digital marketing efforts.

In contrast, Smart, Suzuki, Fiat, and Daihatsu are floundering in terms of sales, but one is doing far better online than in the stores.

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