Posts tagged with Car Comparison Tools

How car websites can improve comparison tools

Econsultancy, in association with Global Reviews, has released a number of Customer Experience Benchmarking reports this week, on of which looks at key usability success factors on automotive websites.

This report looks at car comparison tools, which are supposed to help users to decide which car and model is most suitable for them. Providing a usable comparison tool makes it easier for customers to research their purchase and produce a shortlist of suitable cars.

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