Posts tagged with Carat

Brands, agencies and vanity URLs: where's the common sense?

Imagine that your name is Harman Bajwa. Your Facebook profile is located at the vanity URL facebook.com/harman. You log into your Facebook account one day only to receive a message indicating that your vanity URL has been "removed for violating Facebook’s policies". This message implies that your vanity URL is unrelated to who you are, and that you've been impersonating someone or something.

That's exactly what happened to Facebook user Harman Bajwa. What gave? A message from a new Facebook 'friend' who works for agency giant Carat provided a hint.

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Q&A: Sarah Fay CEO of Aegis Media North America

Sarah Fay, the chief executive of Aegis Media North America, is known for her smarts, a genuine warmth, and not incidentally, the fact that she's one of the most powerful women in advertising in North America, if not the world.

A 10-year veteran of Carat, Fay has steadily risen in the ranks until she ultimately achieved the top slot in 2007, when the company merged the digital and traditional media assets of Carat and Isobar into a single integrated operating unit.

We caught up with Sarah to ask about advertising in a recession, trends in media buying, and what's been surprising and inspiring her since she took up the reins at Aegis.

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