Posts tagged with Carousel

How does ‘carousel banner blindness’ damage customer experience?

Through display advertising’s history of consistently delivering irrelevant content and its design never aligning to its surroundings, consumers have nurtured a scanning reflex called ‘banner blindness’.   

This isn't a new condition, ‘banner blindness’ has been around for a very long time. 

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Google ditches local carousel results for US hotels

Google is ditching its carousel integration for the hotel vertical in favour of a new (more profitable) 'three-pack' SERP rendering and some new secondary page experiences.

What does this mean for marketers? 

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